Illustration & Advertising Art

At the turn of the 20th century, Industrial Revolution inventions brought technological advancements to printmaking that ushered in a Golden Age of American illustration. Publishers and calendar companies developed new techniques for producing multi-color offset lithographs that were fast, affordable, and flat-out glorious to view, blurring the distinction between fine art and "art for commerce." The best examples by the finest commercial illustrators were revered by the public, and today are beloved by collectors.

Capitalizing on the mid-1950s nostalgia for a lost vision of the American heartland, William Medcalf presents a view of a 19th century midwest barn dance, with smiling couples who appear plucked straight of out of the 1955 Academy Award winning musical Oklahoma!. This large, colorful, highly expressive oil on board with graphite highlights was created as the final preliminary painting for a published Brown & Bigelow calendar image. During the 50s, Bil Medcalf was known as one of the company’s star illustrators, and created numerous 12 page calendar series based around themes of classic Americana.

Barn Dance

Artist: William Medcalf

During the 50s, Bil Medcalf was one of Brown & Bigelow’s star illustrators, creating 12 page calendar series based around themes of classic Americana. Here, he evokes a classic 4th of July celebration with revelers enjoying a day at Riverside Park. From the soldier checking out the ravishing redhead disembarking her carriage, to the new parents cooing over their baby buggy, the scene evokes a vision of a simpler time, and a patriotic and nostalgic sense of 19th century America.

Riverside Park, 4th of July

Artist: William Medcalf

This nostalgic oil and graphite on illustration board, offers a peek into the early days of automotive touring. Bill Medcalf created this as a final presentation painting for one of Brown & Bigelow’s historically themed 12 month Americana calendars. In their finest Sunday clothes, a family taking a jaunt in their 1908-era Ford Model T find themselves lost on a country road. Bringing many of the classic archetypes of early motoring together, the male driver of the car refuses to look at the map his wife is consulting, while a farmer (who has likely never seen a car before) directs them in exactly the opposite direction than they were headed.

Country Drive

Artist: William Medcalf

During the 50s, Bil Medcalf was one of Brown & Bigelow’s star illustrators, creating 12 page calendar series based around themes of classic Americana. Here, he evokes a county fair, with sideshow attractions, and a boy enjoying his first ride on a horse, as his family beams with pride. The scene evokes a vision of a simpler time, and a patriotic and nostalgic sense of 19th century America. This large, colorful, highly expressive oil on board with graphite highlights was created as the final preliminary painting for a published Brown & Bigelow calendar image. Each month likely celebrated a different seasonal landmark.

The County Fair

Artist: William Medcalf

The Light of New York by Walter Dean Goldbeck was created as a full page color advertisement that ran in The Saturday Evening Post for General Electric. The inspired and almost transcendentally captivating image would later become a Judge Magazine cover (August 1, 1914) under the title “The Spirit of New York”. The image, which features a mischievous goddess sprinkling moonlight down onto the city below also captured the imagination of music publishers Fred Fischer, who used it as a sheet music cover for his composition “I Found a Rose in the Devil’s Garden.”

The Light of New York

Artist: Walter Dean Goldbeck

This large and luminous oil on canvas by Charles E. Chambers was created most likely as an interior story illustration for The Saturday Evening Post. Though the piece is unsigned, it contains all of the characteristics of Chambers work, and is undoubtedly an example of his glossy magazine socialites. Dating to about 1930, the scene features a number of refined jazz age beauties in modest yet flapper inspired apparel enjoying a garden teatime with a dapper suitor.

Tea in the Afternoon

Artist: Charles Edward Chambers

A recently discovered radiant C.1934 pastel portrait by Rolf Armstrong of the beautiful and glamorous and tragically short lived Hollywood film legend Carole Lombard. This work was never published, it was likely proposed as a cover for Modern Screen magazine. A luminous and large pastel on illustration board, handsomely matted and framed behind glass, a fresh never before on the market rare and important offering.

Carole Lombard in Mink Stole

Artist: Rolf Armstrong

A large and expressive avant-garde gouache illustration painting by noted German/American artist and illustrator Carl Link, the dancer pictured is identified on the verso as Dorsha Hayes. In the late 1920’s along with Alberto Varga, Carl Link created numerous covers for the Bernarr MacFadden publication “The Dance” capturing the art deco modernist dance movement in a lyrical and flowing inventive manner. Painting is beautifully framed and matted behind glass and is a defining example from the Charles Martignette collection.

The Dance

Artist: Carl Link

A stylized and well conceived gouache illustration painting dated 1925 by New York City artist and illustrator Robert Reid MacGuire. This art deco erotic offering features a nearly nude goddess in a gossamer long dress with a train attended to by 2 blackamoor servants. We are unsure of the exact usage of this illustration it likely was published as a full color bookplate in an unidentified pulication. The artist was active in New York City as both a designer and an artist and had his first exhibition in 1928 in Manhattan.

A Gossamer Goddess

Artist: Robert Reid MacGuire

An endearing, albeit slightly sinister, interior hearth and home Americana scene titled “Magic Spell” by noted calendar and pin-up artist Vaughan Bass. In this late 1940s work, the newly invented television takes center stage in a room of otherwise unsupervised children of all ages. All participants are transformed by the magic spell cast by the glowing console. The unpainted television screen surface would act as advertising placement in the finished calendar where text would be added to appear as though it was on the T.V.

Magic Spell

Artist: Vaughan Bass

« Previous Page