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Grapefruit Moon Gallery

Original Art from the Grand Age of American Illustration

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advertising

Dating to the 1950s, this Mid-Century Modern original advertising illustration features a young, stylish, and well-to-do couple looking at travel posters and pondering their next destination. The African masks and tribal Zuni Fetish Doll on the mantle as well as the hanging modernist abstract art let the consumer know that this couple is sophisticated and well-traveled. A […]

Where To?

Artist: Richard Preyer

Filed Under: Illustration & Advertising Art, Sorry, It's Sold
Tagged With: 1950s, advertising, Cunningham & Walsh Advertising Company, Golden Age, mid-century modern, original illustration art, Richard Preyer
Added to Gallery: May 27, 2017

An elegant art deco gouache-on-board created for General Motors who commissioned this work for their Cadillac ad campaign during the late 1920s-early 30s. This remarkable composition features a modernist, jazz age, formally attired woman flanked by majestic wolfhounds. She is shown entering a castle as her Cadillac touring sedan rests among palm trees in the background. Work is unsigned, in the manner of Edouard Benito or George Wolfe Plank.

Elegant Woman & Wolfhounds

Artist: Unknown

Filed Under: Illustration & Advertising Art
Tagged With: 1920s, advertising, american, art deco, Cadillac, General Motors, glamour, high society, jazz age, modernist, original illustration art
Added to Gallery: February 18, 2017

  These four comical and deftly rendered gouache illustration paintings show four faces of the 1950s Texaco Man. These explore the overly quizzical and confused faces made by a service station attendant tasked with describing the particulars of car troubles that caused distress for 1950s highway tourists. Together, they hint at the dishonesty associated with […]

Four Faces of the Texaco Man

Artist: Harold McCauley

Filed Under: Illustration & Advertising Art, Sorry, It's Sold
Tagged With: 1950s, advertising, Harold McCauley, petroliana, Texaco
Added to Gallery: January 16, 2017

This 1942 patriotic Petty Girl was the first of George Petty’s iconic pin up illustrations commissioned by the Ice-Capades, then in its second season and soon to become a cultural institution. Developed by RKO as a theatrical extravaganza on ice and held at Rockefeller Center in New York City, the event was wildly popular and the souvenir programs became a […]

The Ice-Capades of 1942

Artist: George Petty

Filed Under: Pin-Up & Glamour Art, Sorry, It's Sold
Tagged With: 1940s, advertising, art deco, erotic, Figure Skating, George Petty, glamour, Golden Age, Ice-Capades, machine age, magazine cover, original cover art, pin up, The Golden Gallery
Added to Gallery: January 10, 2017

A rugged and gritty WWII – era illustration by the prolific American artist E.F. Ward, which was created as part of the advertising campaign for Seiberling Rubber Company. Published as the central image for a magazine interior advertisement that appeared in numerous wartime periodicals, Safe Passage is a large format well-realized gouache on illustration board painting which […]

Safe Passage

Artist: E.F. Ward

Filed Under: Illustration & Advertising Art, Sorry, It's Sold
Tagged With: 1940s, advertising, american, E. F. Ward, Golden Age, military, WWII
Added to Gallery: November 14, 2016

A 1949 Western Americana cowgirl themed gouache on illustration board which comes directly from the archives of the 100-year-old San Francisco ad agency/lithography company “Stecher-Traung & Schmidt.” The work is in the style of George Petty, and Ben-Hur Baz. Among other noted artists Stecher-Traug employed Gil Elvgren, E.B. Segner & Mary Mayo. This commissioned illustration is dated and inkstamped in the lower corner but is unsigned. Work is beautifully framed and matted in a period ornate gesso frame.

A Cowgirl Shooter

Artist: Unknown

Filed Under: Pin-Up & Glamour Art, Sorry, It's Sold
Tagged With: 1940s, advertising, american, cheesecake, cowgirl, illustration, original illustration art, pin up, Stecher-Traung, western
Added to Gallery: July 15, 2016

Grapefruit Moon Gallery just unearthed a small collection of original Campbell’s Soup Kids illustrations. These appeared as print ads in countless American mainstream publications such as The Saturday Evening Post in the 1930s. In this offering a Dolly Dingle character Campbell’s Soup Kid is putting the finishing touches on his or her soapbox derby bi-plane early aviation age-inspired racing car. Nicely matted and framed behind glass and ready to hang.

Campbell’s Soup Kid Aviator

Artist: School of Grace Drayton

Filed Under: Illustration & Advertising Art, Sorry, It's Sold
Tagged With: 1930s, advertising, american, aviation, Campbell's Soup Kids, cartoon, child, Grace Drayton, illustration
Added to Gallery: April 27, 2016

The WPA artist and art deco designer Vladimir Yoffe created this smart and modern machine age commercial illustration as advertising for Pan Am World Airways. The imagery shows a dizzying map of the earth highlighted by the routes the early commercial airline offered. Today, the  Russian/American artist is best remembered for his work for the New Deal […]

World Airways

Artist: Vladimir Yoffe

Filed Under: Fine & Decorative Art, Sorry, It's Sold
Tagged With: 1940s, advertising, art deco, aviation, Golden Age, machine age, mid-century modern, modernist, New Deal Federal Arts Project, Pan Am Airlines, poster design, Russian Artist, Vladimir Yoffe, World Airways, WPA
Added to Gallery: March 2, 2016

A fresh to the market 1950s original pin-up oil painting that is attributed to Ben-Hur Baz, with custom advertising for Krome-Oil Piston Rings. A busty blonde bombshell ala Marilyn Monroe is shown seductively posed in a new and very revealing bikini that highlights the tan lines left from her past, more modest swimwear. A recent gallery acquisition from […]

Krome-Oil Pistons Ring Pin-up Girl

Artist: Ben-Hur Baz

Filed Under: Pin-Up & Glamour Art, Sorry, It's Sold
Tagged With: 1950s, advertising, bathing beauty, original calendar art, petroliana, pin up, risque
Added to Gallery: January 4, 2016

Public art in the 1930s is today synonymous with the Works Progress Administration–a New Deal Federal program that underwrote regionalist and modernist fine artists by commissioning their work for murals that can still be seen throughout the United States. Less often remembered is how private industries during the Great Depression and World War II became patrons of the […]

Art and Industry During World War II

Filed Under: Gallery Blog
Tagged With: 1930s, 1940s, advertising, american, illustration, magazine cover, regionalist, World War II, WPA
Added to Gallery: September 23, 2015

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