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Grapefruit Moon Gallery

Original Art from the Grand Age of American Illustration

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A decorative and extreme Art Deco/Machine Age pen and ink advertising drawing by Cardwell Higgins for the 1927 Cadillac Convertible. Work is signed and dated lower right and beautifully framed and matted behind glass; from the estate of Charles Martignette. Higgins was an accomplished draftsman and had a keen eye for design and graphics as seen in this smartly rendered work.

The 1927 Cadillac Convertible

Artist: Cardwell Higgins

Filed Under: Illustration & Advertising Art, Sorry, It's Sold
Tagged With: 1920s, advertising, american, art deco, automobilia, Cadillac, Cardwell Higgins, Charles Martignette, industrial age, jazz age, machine age
Added to Gallery: August 9, 2018

A 1942 original pastel on board by Cardwell Higgins created for an advertising display sign for “Adola Brassieres”. Higgins executed a series of these images all with erotically charged pin-up girl style and often times set in Hawaii as in this example. This is the only known surviving pastel from this campaign, the text on the die-cut display created from the artwork read “The Secret To a Lovely Figure”.

Secret To A Lovely Figure

Artist: Cardwell Higgins

Filed Under: Illustration & Advertising Art
Tagged With: 1940s, advertising, american, art deco, Cardwell Higgins, erotic, hawaiiana, lingerie, pin up
Added to Gallery: January 27, 2018

Another fine original artwork from the storied Cream of Wheat advertising archives. An original watercolor on illustration board by B. Cory Kilvert titled Lest We Forget. This large and decidedly quaint image borrows from The American Arts & Crafts aesthetic which was firmly rooted into American culture in 1907, when this image first saw light as a full page magazine ad in hundreds of popular publications such as The Saturday Evening Post. Responding to fussy, over ornamented Victorian tastes, the Arts & Crafts movement artists evoked scenes of Dutch mills and serene pastoral views presented in contrast to modern industrialization. This unique and delightful hearth and home image from this iconic advertising campaign is surely one of the most enduring images from this long running series.

Lest We Forget

Artist: B. Cory Kilvert

Filed Under: Illustration & Advertising Art
Tagged With: 1910s, advertising, american, arts & crafts, B. Cory Kilvert, child, Cream of Wheat, dutch, original illustration art, The Saturday Evening Post
Added to Gallery: January 14, 2018

A bright, crisp, art deco oil on canvas, featuring a stylish flapper mother in cloche hat and her children marveling at Rastus, the iconic Cream of Wheat chef, who is winking at modernism by pointing to the picture within the picture. A very rare surviving work which is attributed to Enoch Bolles, who worked for many years creating similar streetcar advertisements for Vicks Vaporub, Squibb’s Dental Cream and Uneeda Biscuits.

Here We Are!

Artist: Enoch Bolles (attributed)

Filed Under: Illustration & Advertising Art
Tagged With: 1920s, advertising, american, Cream of Wheat, Enoch Bolles, flapper
Added to Gallery: January 6, 2018

A whimsical and delicately rendered oil on canvas by John Rae embodying the artist’s unique mix of pointillism and impressionism. Rae, a student of Howard Pyle, was commissioned to create this delightful painting in 1925 for a Cream Of Wheat advertisement titled “It’s a Busy World When You’re Five.” The image features a rollicking street scene with an organ grinder and monkey entertaining children and neighborhood pets. Seldom do original artworks come on the market that offer the chance to own a part of history, and we are delighted to be able to offer them.

It’s a Busy World When You’re Five

Artist: John Rae

Filed Under: Illustration & Advertising Art
Tagged With: 1920s, advertising, american, child, Cream of Wheat, John Rae
Added to Gallery: October 12, 2017

Dating to approximately 1910, this large and expertly rendered gouache painting likely was used as magazine advertising art for Kodak Cameras in American weekly magazines such as The Saturday Evening Post. This bears a Forbes Litho Company of Boston ad agency verso label and bears the name of “Thompson” on the back of the illustration board, the artist is unidentified at this point. Titled “Vacation Requirement” this is great early 20th century advertising Americana treasure with a stylish Edwardian attired family cooling off at the beach.

Vacation Requirement

Artist: Unknown

Filed Under: Illustration & Advertising Art, Sorry, It's Sold
Tagged With: 1910s, advertising, american, bathing beauty, Edwardian, illustration, Kodak Camera
Added to Gallery: September 20, 2017

An early and exceptional painting by New York artist and illustrator Malcolm Strauss who specialized in motor genre works creating Automobile Club posters.

Edwardian Beauty of The Motor Age

Artist: Malcolm Strauss

Filed Under: Illustration & Advertising Art, Sorry, It's Sold
Tagged With: 1900s, advertising, american, automobilia, Edwardian, illustration, Malcolm Strauss, motor car, new york city, poster design
Added to Gallery: August 23, 2017

A whimsical and highly stylized 1926 original illustration by Brooklyn New York artist Clarence “Polly” Hill. An 18th Century Style French corseted Courtesan and her attendant. This work was seemingly originally intended for a perfume or toiletry commission. Similar in style to Brunellesci, George Lepape, Eduardo Benito, George Plank and Erte whose work appeared in such periodicals as Harper’s Bazaar, Vanity Fair and Vogue magazines.

18th Century Courtesan

Artist: Clarence Polly Hill

Filed Under: Illustration & Advertising Art
Tagged With: 1920s, advertising, american, art deco, blackamoor, Clarence Polly Hill, fantasy, illustration, jazz age
Added to Gallery: June 14, 2017

Grapefruit Moon Gallery just unearthed a small collection of original Campbell’s Soup Kids illustrations. These appeared as print ads in countless American mainstream publications such as The Saturday Evening Post in the 1930s. In this offering a Dolly Dingle-type Campbell’s Soup Kid puts her doll to bed. Accompanying text reads; “Not a drop of Campbell’s left upon her spoon, So the good old sand man’s Coming mighty soon!” Nicely matted and framed behind glass with typewritten caption window.

Sand Man’s Coming Soon

Artist: School of Grace Drayton

Filed Under: Illustration & Advertising Art, Sorry, It's Sold
Tagged With: 1930s, advertising, american, Campbell's Soup Kids, child, doll, Grace Drayton, The Saturday Evening Post
Added to Gallery: June 7, 2017

One of the more surreal takes on the 1929 stock market crash which led to the Great Depression is on view in this October 1930 Campbell’s Soup advertisement which appeared in The Saturday Evening Post. A Campbell’s Soup Kid reads the latest stock news from a state of the art glass domed stock ticker machine. Wishful text reads “The news that I’m reading look’s dandy to me. Like a plateful of Campbell’s Which fills me with glee.” This original illustration painting is a supremely odd example of Americana advertising.

Dandy To Me

Artist: School of Grace Drayton

Filed Under: Illustration & Advertising Art, Sorry, It's Sold
Tagged With: 1930s, advertising, american, Campbell's Soup Kids, child, Grace Drayton, Great Depression, The Saturday Evening Post
Added to Gallery: June 7, 2017

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