• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Key Artists
    • Rolf Armstrong
    • Mahlon Blaine
    • Henry Clive
    • Gil Elvgren
    • Cardwell Higgins
    • Earl Moran
    • Charles Gates Sheldon
    • Arthur Prince Spear
    • Bunny Yeager
  • About
  • Browse by Topic
  • Contact

Grapefruit Moon Gallery

Original Art from the Grand Age of American Illustration

  • Gallery Blog
  • Golden Gallery
  • Fine & Decorative
  • Illustration & Advertising
  • Paperback & Pulp
  • Pin-Up & Glamour

1940s

A large, dazzling, spicy pulp, science fiction, space girl painting by Gabriel Mayorga, which appeared on the cover of the second issue of Super Science Stories in May, 1940. Very loosely illustrating the interior story “Juice” by L. Sprague De Camp, whose slug is worth repeating here in full… They discovered a new game in Lunar Center – a form of ping-pong, […]

Juice

Artist: Gabriel Mayorga

Filed Under: Paperback & Pulp Art, Sorry, It's Sold
Tagged With: 1940s, art deco, Buck Rogers, Flash Gordon, Gabriel Mayorga, Golden Age, magazine cover, original cover art, pin up, pulp, risque, sci-fi, science fiction, Super Science Stories, The Golden Gallery
Added to Gallery: April 17, 2016

  From a recent east coast estate auction, Grapefruit Moon Gallery is delighted to have acquired a previously unseen collection of American Impressionist oil paintings dating to the 1940s and executed in a WPA, Regionalist, and often times stark Ashcan School design aesthetic. These are the work of the important American photo-journalist Alfred Statler, who […]

Train Platform At Night

Artist: Alfred Statler

Filed Under: Fine & Decorative Art, Sorry, It's Sold
Tagged With: 1940s, Alfred Statler, american, art deco, Ashcan School, machine age, modernism, new york city, regionalist, WPA
Added to Gallery: April 3, 2016

The WPA artist and art deco designer Vladimir Yoffe created this smart and modern machine age commercial illustration as advertising for Pan Am World Airways. The imagery shows a dizzying map of the earth highlighted by the routes the early commercial airline offered. Today, the  Russian/American artist is best remembered for his work for the New Deal […]

World Airways

Artist: Vladimir Yoffe

Filed Under: Fine & Decorative Art, Sorry, It's Sold
Tagged With: 1940s, advertising, art deco, aviation, Golden Age, machine age, mid-century modern, modernist, New Deal Federal Arts Project, Pan Am Airlines, poster design, Russian Artist, Vladimir Yoffe, World Airways, WPA
Added to Gallery: March 2, 2016

This patriotic, morale boosting, WWII-era red, white and blue cover gouache illustration painting was the cover for the May, 2, 1942 edition of Liberty Magazine. The image depicts a curvy pin-up girl christening a ship as the nattily attired distinguished guests of the ceremony struggle to keep their eyes on the matter at hand. In a humorous nod […]

Christening The Ship

Artist: Stephen Ronay

Filed Under: Illustration & Advertising Art, Sorry, It's Sold
Tagged With: 1940s, art deco, Golden Age, Liberty, magazine cover, original illustration art, patriotic, pin up, Stephen Ronay, WWII
Added to Gallery: January 4, 2016

A rare surviving 1940s calendar published pin-up oil painting by the prolific Chicago area female illustrator Ruth Deckard, which appeared with the title of Danger. Making a classic “ooh” face, a luscious blonde sits on a sawhorse pulling a nail from her shoe at a construction site, a classic situational pin-up leg show scene. The […]

Danger

Artist: Ruth Deckard

Filed Under: Pin-Up & Glamour Art, Sorry, It's Sold
Tagged With: 1940s, original calendar art, pin up, risque, Ruth Deckard
Added to Gallery: November 10, 2015

A large preliminary rendering by Gil Elvgren of a work completed for Brown & Bigelow in 1948 with the title – “Do You Think I “No” Too Much ?” This image also appeared with the title “My Datebook’s Showing Signs Of Age”. This comes from a collection of Elvgren preliminary graphite drawings we acquired which […]

Do You Think I “No” Too Much ? – Preliminary

Artist: Gil Elvgren

Filed Under: Pin-Up & Glamour Art, Sorry, It's Sold
Tagged With: 1940s, Brown & Bigelow, Gil Elvgren, original calendar art, pin up, risque
Added to Gallery: October 18, 2015

This sparkling original oil on canvas by Robert George Harris appeared the December 1948 issue of McCall’s magazine, illustrating the story “When the Right One Comes Along” by Clara Wallace Overton. The long-running women’s magazine was known for its romantic fiction, and the hospital workplace love affair was a particularly popular subgenre.  Here, the lovely nurse realizes the dashing compassionate doctor is […]

When The Right One Comes Along

Artist: Robert George Harris

Filed Under: Illustration & Advertising Art, Sorry, It's Sold
Tagged With: 1940s, illustration, McCall's Magazine, original interior illustration, Robert George Harris
Added to Gallery: October 17, 2015

Public art in the 1930s is today synonymous with the Works Progress Administration–a New Deal Federal program that underwrote regionalist and modernist fine artists by commissioning their work for murals that can still be seen throughout the United States. Less often remembered is how private industries during the Great Depression and World War II became patrons of the […]

Art and Industry During World War II

Filed Under: Gallery Blog
Tagged With: 1930s, 1940s, advertising, american, illustration, magazine cover, regionalist, World War II, WPA
Added to Gallery: September 23, 2015

Dating to the late 1930s, this breezy glamour girl pin-up advertising painting for Ovaltine shows off the vitalizing and energizing benefits of the classic malted milk powder.  The foreground features a pretty young blonde embodiment of the active type, looking relaxed, youthful and refreshed in the hillside above a country club in India, during the late era of British rule. […]

The Ovaltine Girl

Artist: Unknown

Filed Under: Pin-Up & Glamour Art, Sorry, It's Sold
Tagged With: 1940s, advertising, British, India, original illustration art, Ovaltine, pin up
Added to Gallery: August 24, 2015

  A World War II-era illustration painting for the Nehi brand ginger ale Par-T-Pak. An early soda sold in quart size bottles intended to be shared, in this case by a breezy pin-up girl and her handsome enlisted beau.  The saucy, double entendré tagline reads Neat Treat In The Heat! and as the flirtatious glance suggests, things are indeed about […]

Nehi Soda Par-T-Pak

Artist: Frederick Sands Brunner

Filed Under: Pin-Up & Glamour Art, Sorry, It's Sold
Tagged With: 1940s, advertising, F.S. Brunner, Frederick Sands Brunner, Nehi soda, patriotic, pin up, soda fountain, WWII
Added to Gallery: July 31, 2015

« Previous Page
Next Page »
 

Contact Grapefruit Moon Gallery



    Primary Sidebar

    Join our mailing list

    Grapefruit Moon Gallery Around the Web

    • Facebook
    • Instagram

    Copyright © 2026