Grapefruit Moon Gallery

Original Art from the Grand Age of American Illustration

Edward Brewer

A whimsical oil on canvas by long time Cream of Wheat illustrator Edward Vincent Brewer created for their 1918 advertising. In "Opening The Case" Brewer's own children are seen cheerfully posed around the chef as he opens a new case of Cream of Wheat. This image is a timeless and rich piece of Americana from the archives of the Cream of Wheat advertising vaults, and has never been publicly offered for sale. By far one of the most idyllic and tender artworks in the collection. Recently cleaned, this new to the market artwork is in pristine archived condition.

Opening The Case

Artist: Edward Brewer
Price:  $12,500.00

Grapefruit Moon Gallery is delighted to offer The World's Fare, a rare surviving archived Cream of Wheat original oil painting. This 1923 artwork was reproduced as a full page advertisement in hundreds of American magazines. Featuring the iconic chef "Rastus" feeding a host of ethnically diverse, exotically dressed and cleverly posed children. Along with other selections from the archive, The World's Fare was loaned out in the late 1980s for a touring gallery exhibition. None of the original paintings commissioned for Cream of Wheat advertising have ever previously been available for sale and we are delighted to offer them.

The World's Fare

Artist: Edward Brewer
Price:  Sold

A large colorful original oil on canvas by The Saint Paul Minnesota artist and Illustrator Edward Vincent Brewer; titled Passed by the Board. A rare surviving archived Cream of Wheat original oil painting that was included in the multi-city museum touring exhibit organized in the 1980's showcasing the Cream of Wheat Brand advertising art. This 1923 artwork was reproduced as a full page advertisement in hundreds of American magazines and is featured as a full page colorplate on page 76 in The Cream of Wheat Advertising Art book. Cream of Wheat employed giants in the field of illustration to create their enduring advertisements. Counted among those are N.C. Wyeth, Jessie Willcox Smith, Phillip Goodwin, J.C. Leyendecker, and James Montgomery Flagg. With the help of this stable of talent, the Cream of Wheat advertising campaign would come to define some of the most recognizable visions of American hearth and home.

Passed By the Board

Artist: Edward Brewer
Price:  Sold

A colorful Western stylized 4th of July parade scene by the American Illustrator Edward V. Brewer, best known for his Cream of Wheat Advertising works. The large, vibrant, oil-on-board painting features a bright color palette and inspired Main Street scene and was used as a travel poster by the Northern Pacific Railroad to promote travel to America's rugged and daunting Rocky Mountains. From the Charles Martignette estate, the recently deceased author of "The Great American Pin-up".

Rodeo Parade

Artist: Edward Brewer
Price:  S O L D

An early original commissioned painting by The Saint Paul Minnesota artist Edward V. Brewer for The Cream of Wheat Company. Image appeared in countless magazines in 1916 and was one of 102 works the artist created for the cereal giant. Titled "He Sho' Thinks He's Hiding" the work appears as a full page color-plate (page 68) in Dave Stivers collectors book, "The Nabisco Brands Collection of Cream of Wheat Advertising Art."

He Sure Thinks He's Hiding

Artist: Edward Brewer
Price:  Sold

A kinetic and delightful winter snow scene by Edward Vincent Brewer created in 1925 for a Cream of Wheat Print ad titled "Little Engines That Burn Up Energy." This oil on canvas was carefully archived for decades at the now-defunct Cream of Wheat factory in Northeast Minneapolis, MN. Work is beautifully framed and in a pristine state of preservation.

Little Engines That Burn Up Energy

Artist: Edward Brewer
Price:  S O L D

A nostalgic oil on canvas by long time Cream of Wheat illustrator Edward Vincent Brewer created for their 1913 advertising campaign. In "Forty Winks" Brewer's own children are seen mischievously posed around the chef as he takes a brief nap. This image is a timeless and rich piece of Americana from the archives of the Cream of Wheat advertising vaults, and has never been publicly offered for sale. This new to the market artwork is in pristine archived condition.

Forty Winks

Artist: Edward Brewer
Price:  S O L D

A whimsical oil on canvas by long time Cream of Wheat illustrator Edward Vincent Brewer created for their 1923 advertising. In this artwork, one of Brewer's own children is seen poignantly posed outside the Cream of Wheat Inn, watching the chef at work. This image is a timeless and rich piece of Americana from the archives of the Cream of Wheat advertising vaults, and has never been publicly offered for sale. One of the most idyllic and tender artworks in the collection. This new to the market artwork is in pristine archived condition.

Vacancy In the Department of the Interior

Artist: Edward Brewer
Price:  S O L D

This large, original, oil on canvas by Edward Vincent Brewer is part of the storied Cream of Wheat "Rastus" advertising campaign. A stork responds to the chef's "boy wanted" shingle with a newborn baby. This image appeared on the inside cover of thousands of American slick magazines during the golden age of Illustration and is a timeless piece of Americana from the archives of the Cream of Wheat advertising vaults. "Here You Are" has never been publicly offered for sale before.

Here You Are

Artist: Edward Brewer
Price:  S O L D

A brilliant oil on canvas masterwork by Edward Vincent Brewer created as a holiday themed Cream of Wheat advertisement. "To the Queens Taste" features Brewer's young daughter posed as a queen being catered to by the iconic Cream of Wheat chef, whose in the Christmas spirit with his holly adorned hat. This new to the market advertising painting is an iconic and luminous piece of American history. Significantly larger than most of Brewer's work for Cream of Wheat, this artwork is in excellent condition and embodies the finest of this storied advertising campaign.

To the Queens Taste

Artist: Edward Brewer
Price:  S O L D

 

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