Above: Full view of work

Above: The artist’s signature

A smartly rendered late 1960s to 1970s gouache illustration painting by Mayo Olmstead presumably created for a Brown & Bigelow pin up calendar. Olmstead, along with Fritz Willis, Clair Fry, and Bill Layne, was the Saint Paul, Minnesota calendar company’s star staff illustrator during the tail end of the pin up craze, when a more modern and contemporary idealized beauty was preferred. A classic example of what is now referred to as “Good Girl Art” or GGA by pin up collectors and pop culture scholars.

Above: The artist’s business label on verso with Nicollet Mall Minneapolis studio address

Above: Verso view

Above: The artist’s signature