All America's Clicking!

Artist:Cardwell Higgins
Date:1940s
Medium:Pen & Ink with Gouache Highlights
Dimensions:Framed: 33" x 20.5" – Sight Size: 23.75" x 11.5"
Condition:Fine
Original Use:World War II USO Billboard
Price: $3,750.00

Full view

One of the most prolific yet unheralded American pulp, advertising, and pin-up illustrators of the 20th century, Cardwell Higgins created a wide ranging body of work, which spanned genres, styles, and generations of trends.

Offered here is an original piece of camera ready artwork--pen and ink with collage elements--created for billboard advertising usage during World War II. By the time the war had started Higgins was already a seasoned art instructor. He taught camouflage design for the Army Corps of Engineers, created patriotic murals, and illustrated one of the most powerful home front images of the war with his USO sponsored "All America's Clicking!" campaign.

This illustration was published as a billboard but a near identical version of image and text was also used to create posters promoting the purchase of yarn and instructing knitters to send their finished garments to soldiers. One of those original posters is also included in this sale.

Also included in the sale is a photograph of the models posed for Higgins, which presents an intriguing peek into the process of creating this iconic image.

Illustration has collage elements where each image/text piece was created individually and adhered to the larger board. Signed by the artist in the lower right of the image, this is an amazing piece of American World War II home front propaganda. Framed and ready to display!

 

"All America's Clicking!" USO billboard

 

As seen on a propaganda poster, included in sale

 

Artist's signature

 

Detail

 

Full framed view

 

Verso

 

Source photo attached to verso



 

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