Grapefruit Moon Gallery

Original Art from the Grand Age of American Illustration

Cream of Wheat

A whimsical oil on canvas by long time Cream of Wheat illustrator Edward Vincent Brewer created for their 1923 advertising. In this artwork, one of Brewer’s own children is seen poignantly posed outside the Cream of Wheat Inn, watching the chef at work. This image is a timeless and rich piece of Americana from the archives of the Cream of Wheat advertising vaults, and has never been publicly offered for sale. One of the most idyllic and tender artworks in the collection. This new to the market artwork is in pristine archived condition.

Vacancy In the Department of the Interior

Artist: Edward Brewer
Price:  S O L D

This large, original, oil on canvas by Edward Vincent Brewer is part of the storied Cream of Wheat “Rastus” advertising campaign. A stork responds to the chef’s “boy wanted” shingle with a newborn baby. This image appeared on the inside cover of thousands of American slick magazines during the golden age of Illustration and is a timeless piece of Americana from the archives of the Cream of Wheat advertising vaults. “Here You Are” has never been publicly offered for sale before.

Here You Are

Artist: Edward Brewer
Price:  S O L D

A brilliant oil on canvas masterwork by Edward Vincent Brewer created as a holiday themed Cream of Wheat advertisement. “To the Queens Taste” features Brewer’s young daughter posed as a queen being catered to by the iconic Cream of Wheat chef, whose in the Christmas spirit with his holly adorned hat. This new to the market advertising painting is an iconic and luminous piece of American history. Significantly larger than most of Brewer’s work for Cream of Wheat, this artwork is in excellent condition and embodies the finest of this storied advertising campaign.

To the Queens Taste

Artist: Edward Brewer
Price:  S O L D

Grapefruit Moon Gallery is delighted to offer “What Do You Charge For Board, Sir?” a rare surviving archived Cream of Wheat original oil painting. This 1919 artwork was reproduced as a full page advertisement in hundreds of American magazines. Featuring the iconic chef “Rastus” greeting a child on hobby horse at the Cream of Wheat Inn. the Cream of Wheat advertising campaign came to define some of the most enduring visions of American hearth and home.

What Do You Charge For Board, Sir?

Artist: Edward Brewer
Price:  S O L D

A clever and playful oil on canvas by Edward Vincent Brewer. This 1922 Cream of Wheat advertising painting titled “The Filling Station” features a young cherubic lad on a soap box derby car devised from a Cream of Wheat crate. Iconic chef “Rastus” is posed in the doorway of The Cream of Wheat Inn, a prop Brewer used in many of these Americana themed works. The “Inn” was actually Brewer’s St Paul MN studio on his Mississippi River bluff estate. Brewer purchased the former Lake Street bridge keepers house to use as a studio. The Lake Street Bridge is one of the iconic Minnesota landmarks which runs over the mighty Mississippi that divides Minneapolis and Saint Paul.Framed in a period 1920’s Arts & Crafts aesthetic antique oak frame.

The Filling Station

Artist: Edward Brewer
Price:  S O L D

One of only a handful of Patriotic WWI themed works by Edward Brewer created for the Cream of Wheat advertising campaign. “None But The Brave…” features an attractive French waitress cheerily serving a US soldier stationed abroad. This 1918 artwork explores the post World War I Franco- American friendship and harmony. This new-to-the-market advertising painting is an iconic and luminous piece of American history in excellent condition, and embodies the finest of this storied advertising campaign.

None But the Brave Deserve the Fare

Artist: Edward Brewer
Price:  Sold

An early original oil on canvas titled Getting Mama’s Breakfast , by Edward V. Brewer for the Cream of Wheat Company. This was used in 1916 as a print advertisement and appeared in hundreds of American magazines. Another treasured original work from this storied collection of advertising Americana.

Getting Mama’s Breakfast

Artist: Edward Brewer
Price:  S O L D

A 1916 original oil on canvas used in a Cream of Wheat advertisement, by Edward Vincent Brewer titled The Reception Committee. A large carefully archived rare surviving Americana masterwork fresh from the storied vaults of this iconic and important advertising institution.

The Reception Committee

Artist: Edward Brewer
Price:  S O L D

Grapefruit Moon Gallery is delighted to offer A Study in Values, a rare surviving archived Cream of Wheat original oil painting by Edward V. Brewer. This 1923 artwork was reproduced as a full page advertisement in hundreds of American magazines. We recently acquired a large collection of original works from this storied archive and are delighted to offer them. Over the years, Cream of Wheat employed giants in the field of illustration to create their enduring advertisements. Counted among those are N.C. Wyeth, Jessie Willcox Smith, Phillip Goodwin, J.C. Leyendecker, and James Montgomery Flagg. With the help of this stable of talent, the Cream of Wheat advertising campaign would come to define some of the most recognizable visions of American hearth and home.

A Study in Values

Artist: Edward Brewer
Price:  S O L D

A spirited Thanksgiving holiday advertising illustration by John G. Scott. This original gouache was commissioned by the Cream of Wheat company for their 1923 holiday promotion. The image depicts a pair of cherubic young pilgrims with plenty to be thankful for. This has a J.C. Leyendecker inspired sensibility, and is nicely matted and framed. The work comes with a printed full page tear sheet of published art.

Thanksgiving

Artist: John G. Scott
Price:  S O L D

 

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