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Grapefruit Moon Gallery

Original Art from the Grand Age of American Illustration

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Sorry, It's Sold

Green River Soda Girl 1931

Artist:Rolf Armstrong
Date:1931
Medium:Pastel on Sandboard
Dimensions:Sight Size 29" x 41" Framed 38" x 48"
Condition:Excellent
Original Use:Advertising for Green River Soda
Price: S O L D
Above: Close Up of Image
Above: Full Image with Silver Gesso Frame
Above: Copyright Date

A large and never-before-seen original pastel by Rolf Armstrong, this Green River Soda advertisement features a glamorous pin up girl. This original pastel was found among other pastels and old lithographs in an abandoned Milwaukee, Wisconsin warehouse building.

Decades earlier, the structure had served as headquarters for the “A. C. Schulz” lithography company. Although this piece is unsigned (this is true of much advertising art), it was undoubtedly created by the hand of Rolf Armstrong and is sold as an attributed painting .

I sent several photographs to the leading authority on Armstrong questioning its authenticity as one of his works, and his reply was, “Who else could have done it!?” This is a rare, perhaps only surviving example of Armstrong’s commercial soda artwork, and it serves as a Depression-era time capsule encapsulating hopes for happier days to come.

Interestingly, the Green River Soda Company was born from the Schoenhofen Brewing Company out of a need for a new line of business created by the signing of Prohibition. The company logo and bottom text portion of illustration was more than likely done by a draftsman in the art department of the company.

Green River Soda Girl 1931

Artist: Rolf Armstrong
Price:  S O L D

Filed Under: Sorry, It's Sold
Tagged With: 1930s, advertising, american, art deco, bathing beauty, glamour, pin up, Rolf Armstrong, The Golden Gallery
Added to Gallery: November 6, 2006

 

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    About Grapefruit Moon Gallery

    Grapefruit Moon Gallery, based in Minneapolis MN, specializes in vintage pin up and original illustration art.  We are the proud home of the Bunny Yeager archives.

    Since 2003, Grapefruit Moon Gallery has been a leading dealer of exclusive original paintings by Gil Elvgren, Alberto Vargas, Earl Moran, Rolf Armstrong and Henry Clive, as well as vintage photographs, prints, and period decorative arts in ceramic and metal.

    All artworks featured are original, accurately represented, and guaranteed to be the work of the named artist.

    Interested buyers may view pieces by appointment and we are happy to answer any questions you may have. [Contact Us]

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