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Grapefruit Moon Gallery

Original Art from the Grand Age of American Illustration

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Illustration & Advertising Art

Industry

Artist:Theodore Haupt
Date:1931
Medium:Gouache on Illustration Board
Dimensions:Sight Size 9" x 12" Framed 22" x 25"
Condition:Mint
Original Use:Cover for The New Yorker, May 2, 1931
Full view of illustration
Full view of illustration
The artist's signature lower right
The artist’s signature lower right
Above: The New Yorker, May 2, 1931
Detail
Detail
Framed behind glass view, lined and matted
Framed behind glass view, lined and matted

An inventive and forward thinking “progress through industry” original gouache illustration painting by Theodore Haupt. This was commissioned by The New Yorker magazine and used as their May 2, 1931 cover. The imagery attempts to put a positive spin on the Great Depression using modernism, industry and the technological advances of the Machine Age as rallying points in this bustling New York City cityscape.

Detail
Detail
Above: View on illustration board before framing
Above: Notations on margins
Above: Margin date showing original usage
Above: Verso view

Theodore G. Haupt, illustrated forty four of The New Yorker’s covers between 1927 and 1933.

The New Yorker published by Conde-Nast premiered on February 21, 1925. For over 85 years, it has offered a signature mix of culture and art, business and politics, fashion, design, and science and technology. The New Yorker’s exceptional cover art has been just as remarkable as its content, featuring a broad spectrum of artists.
Haupt’s inventive art deco style was very popular during this time, original New Yorker cover paintings from this the golden age of Illustration are exceedingly scarce and this is a defining example.

Corner frame detail
Corner frame detail

Painting is beautifully framed and matted behind glass in a handsome gallery frame.

Industry

Artist: Theodore Haupt

Filed Under: Illustration & Advertising Art, Sorry, It's Sold
Tagged With: 1930s, american, art deco, Golden Age, industrial age, machine age, magazine cover, new york city, New Yorker, original cover art, Theodore Haupt
Added to Gallery: June 21, 2011

 

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