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Grapefruit Moon Gallery

Original Art from the Grand Age of American Illustration

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Sorry, It's Sold

Seaside Coca-Cola Delivery

Artist:James Bingham
Date:1950s
Medium:Gouache on Illustration Board
Dimensions:Sight Size: 14.5" x 14.5" – Framed Size: 22.5" x 23"
Condition:Excellent
Original Use:Advertising Illustration Art For Coca-Cola
Price: SOLD
Full view
The artist’s signature lower right
Detail

This colorful and vibrant gouache painting from artist & illustrator James Bingham captures the beauty and flurry of activity in a small, coastal Mexican town. Villagers are pictured carrying out their daily tasks, seen bringing baskets of goods into town and stopping at the local shops that dot the cliffside road. The hustle & bustle is brought to an abrupt stop as a burro stops for a rest in the middle of the street, stubborn and unmoving, effectively blocking a Jeep carrying a shipment of Coca-Cola from reaching its destination at the general store just up the street. A comical standoff between beast and machine, the old and the modern, where hilariously the donkey still comes out victorious.

James Bingham worked as an illustrator for magazines such as The Saturday Evening Post and other serial magazines throughout the forties, fifties, and sixties as well as illustrating advertisements like this piece for Coca-Cola. He also created propaganda illustrations for the Navy during World War II.

This beautiful mid-century soda advertising illustration is matted behind glass and housed in it’s likely original limed oak wood frame.

Framed view
Detail
Verso view

Seaside Coca-Cola Delivery

Artist: James Bingham
Price:  SOLD

Filed Under: Sorry, It's Sold
Tagged With: Coca-Cola, Commercial Illustration, James Bingham, Mexico, Soda Advertising
Added to Gallery: May 15, 2018

 

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    About Grapefruit Moon Gallery

    Grapefruit Moon Gallery, based in Minneapolis MN, specializes in vintage pin up and original illustration art.  We are the proud home of the Bunny Yeager archives.

    Since 2003, Grapefruit Moon Gallery has been a leading dealer of exclusive original paintings by Gil Elvgren, Alberto Vargas, Earl Moran, Rolf Armstrong and Henry Clive, as well as vintage photographs, prints, and period decorative arts in ceramic and metal.

    All artworks featured are original, accurately represented, and guaranteed to be the work of the named artist.

    Interested buyers may view pieces by appointment and we are happy to answer any questions you may have. [Contact Us]

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