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Original Art from the Grand Age of American Illustration

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Sorry, It's Sold

Florence Vidor in Love the Magician

Artist:Cardwell Higgins
Date:1926
Medium:Watercolor on board
Dimensions:24 1/4" x 31" Sight Size 16 1/2" x 23"
Condition:Good with some soiling and tanning and missing corners in the margins
Original Use:Paramount Pictures Advance Publicity Press Book
Price: Sold
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Featuring a central image of Florence Vidor surrounded by purple orchids, as befitting her billing by Paramount Pictures as “The Lovely Orchid Lady of the Screen,” this watercolor on board painting surrounds the silent film star with vignettes that show moments from a proposed (never completed) silent film which was to be titled “Love–The Magician.”

This was created for an exhibitor’s book produced by Paramount, which was distributed to encourage theater owners across the country to commit to screening films by the production company in the upcoming year. Because of the tight production schedules for silent films, and the long lead to book theaters, there would often be films which never got produced advertised in these books, which were really more about advertising the stars than particular films. Along with Cardwell Higgins, who created this example, Alberto Vargas and Henry Clive’s works appeared in the Paramount Exhibitor’s Books of the day. A tear sheet from the published exhibitor book of the artwork is included in the sale.

Tear sheet included in sale
Detail
Full framed view
Detail
Detail
Corner frame profile

Florence Vidor in Love the Magician

Artist: Cardwell Higgins
Price:  Sold

Filed Under: Sorry, It's Sold
Tagged With: 1920s, Cardwell Higgins, flapper, Florence Vidor, hollywood, Lost Hollywood, Paramount Films, Silent film
Added to Gallery: May 27, 2018

 

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    About Grapefruit Moon Gallery

    Grapefruit Moon Gallery, based in Minneapolis MN, specializes in vintage pin up and original illustration art.  We are the proud home of the Bunny Yeager archives.

    Since 2003, Grapefruit Moon Gallery has been a leading dealer of exclusive original paintings by Gil Elvgren, Alberto Vargas, Earl Moran, Rolf Armstrong and Henry Clive, as well as vintage photographs, prints, and period decorative arts in ceramic and metal.

    All artworks featured are original, accurately represented, and guaranteed to be the work of the named artist.

    Interested buyers may view pieces by appointment and we are happy to answer any questions you may have. [Contact Us]

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