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Grapefruit Moon Gallery

Original Art from the Grand Age of American Illustration

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Sorry, It's Sold

Buy My Love

Artist:Fred Rodewald
Date:1949
Medium:Watercolor On Illustration Board
Dimensions:Sight Size 9 3/4" x 12 1/4" Framed 21 1/2" X 24 1/2"
Condition:Excellent
Original Use:Cover For Exotic Novel Magazine: December, 1949
Price: Sold
Full view
Full view
The artist's signature lower middle
The artist’s signature lower middle
The artwork as it appeared as the December, 1949 cover for Exotic Novel Magazine (included in sale)
The artwork as it appeared as the December, 1949 cover for Exotic Novel Magazine (included in sale)

A lurid oddly compelling watercolor painting by Fred Rodewald which appeared as the cover of the December, 1949 edition of the digest sized pulp fiction title Exotic Novel Magazine, which featured “Buy My Love” by Peggy Gaddis, written under her pseudonym Perry Lindsay. The image shows a pretty working girl advertising her wares outside a run down hotel as she smokes a cigarette in classic femme fatale fashion. This is a classic example of the desolate pulp fiction bad girl.

Interestingly, the posed proof photograph of this painting found its way into print as an interior plate in a 1949 edition of Ecstasy Novel Magazine, a sister title to Exotic Novel Magazine also published by Astro Distributing Corporation – NYC.  From the The Bob and Diane Yaspan Collection – Nicely matted and framed under glass and ready to hang. A published high grade edition of the book is included with sale.

A photo-stat of the posed proof photograph of the model (included in sale)
The model posed for the artwork, as seen as a plate in Ecstacy Novel Magazine
Detail
Detail

Perry Lindsay was one of the many pseudonyms of prolific writer Peggy Gaddis, born Erolie Pearl Gaddis in Gaddistown, Georgia, on March 5, 1895. She married John Sherman Dern in 1931. In her career, she is credited with writing close to 300 books, as well as uncounted short stories that appeared in magazines or serials. She was an expert at romance, particularly nurse stories in the last ten years of her life. She died on June 14, 1966, though her work continued to be reprinted into the 1970s.

Buy My Love

Artist: Fred Rodewald
Price:  Sold

Filed Under: Sorry, It's Sold
Tagged With: 1940s, art deco, erotic, Fred Rodewald, glamour, Golden Age, lurid, original cover art, Peggy Gaddis, pin up, pulp, risque, sleaze
Added to Gallery: October 31, 2020

 

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    About Grapefruit Moon Gallery

    Grapefruit Moon Gallery, based in Minneapolis MN, specializes in vintage pin up and original illustration art.  We are the proud home of the Bunny Yeager archives.

    Since 2003, Grapefruit Moon Gallery has been a leading dealer of exclusive original paintings by Gil Elvgren, Alberto Vargas, Earl Moran, Rolf Armstrong and Henry Clive, as well as vintage photographs, prints, and period decorative arts in ceramic and metal.

    All artworks featured are original, accurately represented, and guaranteed to be the work of the named artist.

    Interested buyers may view pieces by appointment and we are happy to answer any questions you may have. [Contact Us]

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