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Grapefruit Moon Gallery

Original Art from the Grand Age of American Illustration

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Illustration & Advertising Art

Les Parfums

Artist:Erte
Date:1923
Medium:Gouache and Egg Tempera on artists paper
Dimensions:9" by 13" Framed 19 1/2" by 24"
Condition:Excellent
Original Use:Cover for Harper's Bazar - October, 1923
Full view
Full view
The artist's signature lower right
The artist’s signature lower right
Framed and matted under glass view in museum quality custom made gesso frame
Framed and matted under glass in museum quality custom made gesso frame

Erté, often called the father of Art Deco, described the style as “the confluence of Cubism and Art Nouveau.” Nowhere is that combination more clearly seen than in this gouache on board illustration painting, which appeared as the October 1923 “Annual Fall Fashion” cover of Harper’s Bazar.  In “Les Parfums” a dramatic figure, costumed in an orientalist gown with his signature mix of pattern and linear composition, is enclosed within a perfume bottle atop a bed of flowers. The petals and wisps of scent that fill the air have the organic feel of the nouveau, while the geometric designs that make up the bottle and figure are profoundly modernist. Erté’s signature appears in the lower right, a lighter blue against the cobalt background.

Original artwork as the cover for October 1923 Harper's Bazar
Original artwork as the cover for October 1923 Harper’s Bazar
Detail
Detail
Detail
Detail

In 1916, Erté was signed to an exclusive contract as a cover and fashion illustrator for Harper’s Bazar by publisher William Randolph Hearst, who had previously published some of Erté’s work, and was furious upon seeing sketches by the artist in Vogue, one of Harper’s closest competitors. From then on, Erté was a fixture at Harper’s and his vision became synonymous with the look of the magazine.

The backing board of this original gouache painting includes Ertés suggested title “Les Parfums” and No 77, likely indicating that this was the artist’s 77th commission for the title.  The artist’s full name Romain de Tirtoff and Paris address are also visible, along with various other notations.

 

Verso view before framing
Verso view before framing
Verso label detail
Verso label detail

This original gouache cover painting remains in pristine condition with vivid uncompromised coloring and surfaces. Our colleagues at The Dream Gardener in Seattle created a custom made gesso’ed museum quality frame for this original cover gouache painting. The October, 1923 edition of Harper’s Bazaar is included in the sale.

This is a scarce surviving example of Erté cover art, and has been in a private collection since 1982, when it sold at Sotheby’s in London.

Frame corner profile view
Frame corner profile view

Les Parfums

Artist: Erte

Filed Under: Illustration & Advertising Art, Sorry, It's Sold
Tagged With: 1920s, art deco, Erté, Golden Age, Harper's Bazaar, jazz age, magazine cover, russian, The Golden Gallery
Added to Gallery: February 28, 2015

 

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