Original Advertising Art

Ali Baba And The Forty Thieves
Artist:Edward V. Brewer
Date:1914
Medium:Oil on Stretched Canvas
Dimensions:28" X 40"
Condition:Excellent
Original Use:Original Illustration Art for Cream Of Wheat Advertisement
Price:$7500.00

Above: Ali Baba and the Forty Thieves

Above: Detail


An early, nursery-themed, original oil on canvas titled "Ali Baba and the Forty Thieves," by Edward V. Brewer for the Cream of Wheat Company. This was created in 1914 for the imaginative Cream of Wheat advertising campaign and appeared as a full page advertisement in hundreds of American magazines. Another treasured original work from this storied collection of advertising history with rich Victorian and Black Americana iconography. A printed tear sheet is included in the sale.

Above: Verso labels

Above: Artist's notations on edge (omitted visual element)


The storytelling scene featuring the iconic chef Rastus entertaining and nurturing a group of idyllic children showcases the heart of the Cream of Wheat advertising campaign which strove to bond American hearth and home values with the wholesome hot cereal.

Above: Verso label and original pine stretchers




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