Illustration & Cover Art

La Coquette
Artist:Alberto Vargas
Date:1910s/1920s
Medium:Gouache on Illustration Board
Dimensions:Sight Size 14" x 17" Framed 28" x 31"
Condition:Excellent
Original Use:Possible Cover art for The American Weekly
Price:$15,000.00
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Above: Full view of gouache painting

Above: The artist's signature (as it was spelled in the 1920s)

Above: Framed and matted behind glass in beautiful art deco aesthetic gallery frame


A whimsical art deco original gouache painting titled "La Coquette" by Alberto Vargas. An early work by the Peruvian born pin-up legend exploring the Commedia dell'arte revival that took hold around 1915, the cast of characters in this boldly colored and delightful Edwardian scene features the requisite maiden courted by a Harlequin with slapstick at his side as her guardian looks on in horror. Vargas brings a unique spin to this popular genre and his artistic mastery is apparent even at this early date.

Above: Full view with artist painted French Matting border

Above: Art deco gallery frame profile detail

Above: Titled "La Coquette" in artist's hand

Above: Detail of Commedia dell'arte courting scene


This was acquired by Charles Martignette in 1989 from the Vargas estate - the painting is accompanied by a series of Kodak color photographs (dated June 1989) taken by Martignette of this painting at the time of acquisition, also included are several color photographs of the artist and Martignette taken shortly before Vargas' death in 1982.

Above: Charles Martignette and Albert Vargas C. 1980

Above: A series of Kodak photographs of Martignette and Vargas and assorted photos of this painting taken by Martignette included in sale


Before becoming a household name with his wildly popular "Varga Girl" pin-up gatefolds for Esquire Magazine starting in 1941, Vargas created sensuous portraits of Ziegfeld Follies showgirls, worked in the art department for Paramount Films and created a few spectacular covers for "The American Weekly" and "The Theater" magazines.

Above: A Vargas Cover for The American Weekly of this era

Above: A Peruvian Princess by Vargas created for The American Weekly



This is an important and historic early offering with the added provenance of having been in the fabled Charles Martignette estate, the sadly departed author, historian and collector of vintage pin-up. Boston native Charles Martignette coaxed Vargas out of retirement in 1979 and had the artist do the cover art for fellow Bostonian's The Cars album Candy O, introducing the artist to a new generation of fans.

Above: Detail


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