The Grapefruit Moon Gallery collection of original advertising art features commissioned artwork created by illustrators for poster design or for print ads in American mainstream magazines. In their day, these colorful full-page ads in publications like The Saturday Evening Post were as anticipated as the cover art, news, or human interest stories. Illustrators readily lent their craft to a wide array of products and placements, and the artwork and product often at times became synonymous as in the case of the Campbell's Soup Kids by Grace Drayton and the series of Hires Root Beer ads by Maxfield Parrish.

The Worlds Fare Edward V. Brewer	On Top of the World Frederick Sands Brunner

This large, original, oil on canvas by Edward Vincent Brewer is part of the storied Cream of Wheat "Rastus" advertising campaign. A stork responds to the chef's "boy wanted" shingle with a newborn baby. This image appeared on the inside cover of thousands of American slick magazines during the golden age of Illustration and is a timeless piece of Americana from the archives of the Cream of Wheat advertising vaults. "Here You Are" has never been publicly offered for sale before.

A luminous and American Impressionist in technique and style oil on stretched canvas by legendary Chicago Illustrator Haddon Sundblom. This original illustration was created for the historic Gerber's Baby Food campaign. Sundblom is credited with creating the iconic and cherubic Gerber Baby as well as The Coca-Cola Santa Claus. Both images are solidly ingrained into Americana Advertising history.

An elegant art deco gouache-on-board created for General Motors who commissioned this work for their Cadillac ad campaign during the late 1920s-early 30s. This remarkable composition features a modernist, jazz age, formally attired woman flanked by majestic wolfhounds. She is shown entering a castle as her Cadillac touring sedan rests among palm trees in the background. Work is unsigned, in the manner of Edouard Benito or George Wolfe Plank.

One of only a handful of Patriotic WWI themed works by Edward Brewer created for the Cream of Wheat advertising campaign. "None But The Brave..." features an attractive French waitress cheerily serving a US soldier stationed abroad. This 1918 artwork explores the post World War I Franco- American friendship and harmony. This new-to-the-market advertising painting is an iconic and luminous piece of American history in excellent condition, and embodies the finest of this storied advertising campaign.

An early, nursery-themed, original oil on canvas titled "Ali Baba and the Forty Thieves," by Edward V. Brewer for the Cream of Wheat Company. This was created in 1914 for the imaginative Cream of Wheat advertising campaign and appeared as a full page advertisement in hundreds of American magazines. Another treasured original work from this storied collection of advertising history with rich Victorian and Black Americana iconography. A printed tear sheet is included in the sale.

Another fine original artwork from the storied Cream of Wheat advertising archives. An original watercolor on illustration board by B. Cory Kilvert titled Lest We Forget. This large and decidedly quaint image borrows from The American Arts & Crafts aesthetic which was firmly rooted into American culture in 1907, when this image first saw light as a full page magazine ad in hundreds of popular publications such as The Saturday Evening Post. Responding to fussy, over ornamented Victorian tastes, the Arts & Crafts movement artists evoked scenes of Dutch mills and serene pastoral views presented in contrast to modern industrialization. This unique and delightful hearth and home image from this iconic advertising campaign is surely one of the most enduring images from this long running series.

A whimsical oil on canvas by long time Cream of Wheat illustrator Edward Vincent Brewer created for their 1918 advertising. In "Opening The Case" Brewer's own children are seen cheerfully posed around the chef as he opens a new case of Cream of Wheat. This image is a timeless and rich piece of Americana from the archives of the Cream of Wheat advertising vaults, and has never been publicly offered for sale. By far one of the most idyllic and tender artworks in the collection. Recently cleaned, this new to the market artwork is in pristine archived condition.

Grapefruit Moon Gallery is delighted to offer The World's Fare, a rare surviving archived Cream of Wheat original oil painting. This 1923 artwork was reproduced as a full page advertisement in hundreds of American magazines. Featuring the iconic chef "Rastus" feeding a host of ethnically diverse, exotically dressed and cleverly posed children. Along with other selections from the archive, The World's Fare was loaned out in the late 1980s for a touring gallery exhibition. None of the original paintings commissioned for Cream of Wheat advertising have ever previously been available for sale and we are delighted to offer them.

A whimsical and delicately rendered oil-on-canvas by John Rae embodying the artist's unique mix of pointillism and impressionism. Rae, a student of Howard Pyle, was commissioned to create this delightful painting in 1925 for a Cream Of Wheat advertisement titled "It's a Busy World, When You're Five". The image features a rollicking street scene with an organ grinder and monkey entertaining children and neighborhood pets. Seldom do original artworks come on the market that offer the chance to own a part of history, and we are delighted to be able to offer them.

A bright, crisp, art deco oil on canvas, featuring a stylish flapper mother in cloche hat and her children marveling at Rastus, the iconic Cream of Wheat chef, who is winking at modernism by pointing to the picture within the picture. A very rare surviving work which is attributed to Enoch Bolles, who worked for many years creating similar streetcar advertisements for Vicks Vaporub, Squibb's Dental Cream and Uneeda Biscuits.