At the turn of the 20th century, Industrial Revolution inventions brought technological advancements to printmaking that ushered in a Golden Age of American illustration. Publishers and calendar companies developed new techniques for producing multi-color offset lithographs that were fast, affordable, and flat-out glorious to view, blurring the distinction between fine art and "art for commerce." As artists realized the fidelity with which their originals could be reproduced, they began working in a technically elevated style. Their illustrations were used as covers, interior vignette story board paintings and in long-running iconic advertising campaigns such as “Cream of Wheat,” which premiered a new illustration each month in The Saturday Evening Post. The best examples by the finest commercial illustrators were very much in demand, as they are again today.
Grapefruit Moon Gallery is an online art gallery based in Minneapolis, Minnesota.
Since 2003, Grapefruit Moon Gallery has been a leading dealer of exclusive original paintings by Gil Elvgren, Alberto Vargas, Earl Moran, Rolf Armstrong and Henry Clive, as well as vintage photographs, prints, and period decorative arts in ceramic and metal.
All artworks featured are original, accurately represented, and guaranteed to be the work of the named artist.
Interested buyers may view pieces by appointment and we are happy to answer any questions you may have. [Contact Us]
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