Nehi Soda Par-T-Pak

Artist:Frederick Sands Brunner
Date:1940s
Medium:Oil on stretched canvas
Dimensions:Sight size 16" x 35 1/2" Framed 24" by 33 1/2"
Condition:Very good restored condition with some craquelure in the surfaces
Original Use:Advertising for Nehi Soda
Price:$3850.00
Framed and lined view of soda advertising oil painting

Framed and lined view of soda advertising oil painting

 

detail

detail

A World War II-era illustration painting for the Nehi brand ginger ale Par-T-Pak. An early soda sold in quart size bottles intended to be shared, in this case by a breezy pin-up girl and her handsome enlisted beau.  The saucy, double entendré tagline reads Neat Treat In The Heat! and as the flirtatious glance suggests, things are indeed about to heat up. The proportions of this lead us to believe it was painted for billboard usage. Though unsigned, we are certain that this was painted by the American illustrator Frederick Sands Brunner who worked for Nehi as well as Clicquot Club. Work has benefited from some restoration and is handsomely lined and framed with some apparent craquelure in the surfaces.

Detail

Detail

 

Frame corner profile

Frame corner profile

Below is a black and white photographic image of an old Nehi Soda Par-T-Pak billboard display that shows the orientation and likely similar usage of this original advertising painting.

Nehi Ginger Ale in the Par-T-Pak vintage billboard display

Nehi Ginger Ale in the Par-T-Pak vintage billboard display



 

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